4 Tips for Effective Local SEO

Small business owners and marketers have to let Google know where they are and what they’re offering. These steps not only allow businesses to appear more frequently in the SERPs, they put it in front of an important audience. Local SEO is a somewhat confusing topic, and with Google’s frequent algorithm changes, it can be hard to know where to begin. In this guide, business owners can get a few must-use strategies for local seo.

Create a Local Places Page

The first step in good local SEO is to ensure that there’s a local business page on all three of the biggest search engines: Google, Bing, and Yahoo. All the owner has to do is to fill out the business’ name, location, phone number, and operational hours, and they’ll be all set.

Categorize and Optimize the Page

Optimizing a local page means uploading quality photos, listing hours of operation, and explaining the products and services the company offers. Properly categorizing the business is one of the most important parts of local SEO, and most search engines allow owners to put their businesses into multiple categories.

Ensure the Accuracy of Business Citations

Next, owners should make sure that all their info is filled out and NAP (name, address, and phone number) data is consistent across every listing. While it’s possible for a business to be listed somewhere else, it’s no reason to panic; all the owner has to do is claim the citation by verifying ownership of the business. Online services help owners create citations and make them uniform to ensure the accuracy of the information provided.

Consider Online Reviews

According to a Search Engine Land study, Google gives considerable weight to online reviews. However, they’re even more important to users who see the company in the SERPs. Reviews are a quick, easy way for a consumer to decide which companies they want to do business with.

Most consumers search for nearby businesses on their mobile devices, and the information they get can greatly influence their purchasing habits. By improving a company’s local SEO, an owner can get their name in front of potential customers at the right point in the purchase cycle.