Digital marketing has become a critical part of every online company’s success. Of course, adopting it into your own marketing strategy is a must. And being new to digital marketing, you have to learn as much basic knowledge as possible, starting with the jargon.
The following are the most important terms you will likely come across, and what they mean:
Search Engine Results Page (SERP) and Page Rank
After a user runs an online search using a search engine, he gets a list of results known as a Search Engine Results Page (SERP). Page Rank refers to your website’s position on this particular list. If your website is comes in fourth on a search result’s first page, for example, that means its page rank is #4.
Search Engine Optimization
Search Engine Optimization is a method of designing webpage content such that it becomes more relevant in the eyes of search engines, and gets a higher page rank as a result. The higher your website ranks, the more traffic it receives.
Keywords are the words or phrases entered into the search box of a search engine when a person looks for something online. If your content has the right keywords, there’s a better chance for your website to appear on the SERPs when somebody searches on those keywords. The use of too many keywords will make your content illogical or unreasonable however. Called keyword stuffing, this practice can have your site banned by search engines, so have to avoid it totally.
Organic traffic refers to visits to your website that were facilitated by search engines. Truth is, organic traffic is the best kind of traffic you can get on your website because it is targeted, meaning a person was actually looking for you or something that you can offer.
Click-Through Rate (CTR)
A click-through rate is a measurement of the percentage of the audience that clicked a link in an email, web ad or webpage. A higher CTR indicates your website did receive more traffic.
Cost-per-Click is the cost paid by a company to a certain publisher every time people click on that company’s ad (usually linked to the company’s website) on that publisher’s website or blog.
Finally, keep in mind that it’s not enough to just have people visit your website. You need to make them interested! They must be delighted with your content and return for more, until you convince them to get your product or service. Better yet, convince them right on their first visit.! When a visitor responds in a desired way – for example, buy a product, sign up for membership, download a form – that is conversion.