5 Ways Color Psychology Affects Branding Design
It is worthwhile to consider different choices of color when your company’s branding design is being done. It is not right to overlook the study of different colors psychology when you are planning your business. Engaging a branding expert may also be helpful in order to design your company according to the color psychology. Choosing your colors well is very crucial so as to have a positive impact on your business.This article highlights the amazing benefits that color psychology will have in designing your company’s brand.
There are various meanings for different colors.However, these colors are not set in stone, they can also have multiple meanings. An example is color green which is associated with the natural world, but in the business world it depicts money. Red represents passion and is also associated with anger.With many colors having numerous meanings, it is advisable that you consider carefully the message that you want to convey to your clients. When you know the message you want to pass, it will be easy to choose a color.
In business, it is important to think about your competitors.Similarly, when designing your business’ brand, it is important to find out what the key leaders in the market have done it in terms of design. Create a unique website and logo for your business. Additionally, choose different colors from your competitors.
Although different colors of your company are able to pass a message to customers, it also matters how they are placed.Placement of colors helps in contrasting and saturating two colors which are put next to each other. A good example is using a black background on a white color to make it more saturated and bright. This will assist the customers to get the message being conveyed about your products and services.For such work, you should visit ODA Creative to view some works from branding experts who do cohesive and eye-catching websites for their customers.
Subsequently, colors are able to boost your company’s conversion rates.An example of this is when a company changes the “Get Started Now” button to red from green, the conversions were boosted by 21%. The reason behind this is that red is very conspicuous compared to the rest. It is very easy to notice the red color because it’s conspicuous. A company will, therefore, enjoy boosted conversion rates if they use the red color which greatly affects peoples’ mindset.
On the other hand, colors are able to provide consistency in your brand.For example, if your company deals with foodstuffs, you should select colors such as white to show hygiene and green for nature. Such colors will be communicating to the customers.
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